We value your privacy
We use cookies to enhance your browsing experience, analyse site traffic, and provide personalised content. By clicking "Accept", you consent to our use of cookies.
Read our Privacy Policy →
About Sarah
Sarah is the Co-Founder and Chief Operating Officer at Crewie, where she leads product strategy and operations. With over 15 years of experience in operational leadership roles at scaling companies, she has a deep understanding of the challenges that growing teams face.
Before founding Crewie, Sarah held COO and VP Operations roles at several high-growth startups, where she built and scaled teams from seed stage to Series C. She's passionate about helping founders build systems that scale without sacrificing company culture or team wellbeing.
Sarah writes about team alignment, strategic planning, and operational excellence. Her articles focus on practical frameworks that teams can implement immediately to improve their performance.
When asked about her spirit animal, Sarah will tell you it's a dog—fun, cute, loving, and remarkably smart when trained. Just like Sarah's approach to team building: create the right environment, invest in growth, and watch loyalty and performance flourish.
Areas of Expertise
Articles by Sarah
A Lot of Small Businesses Don't Have a Workflow Problem. They Have a Founder-Became-the-Human-Glue Problem.
Many small businesses don't have a workflow problem - they have a founder dependency issue. When the founder becomes the human glue holding everything together, growth gets messy.
Your Business Doesn't Have a Productivity Problem. It Has an 'Everything Is in 6 Different Places' Problem.
Most small businesses don't have a productivity issue - they have a fragmentation problem. When work is scattered across multiple apps and systems, it creates hidden costs that slow teams down.
How to Keep Your Team Aligned on Big Goals
Discover the 5-minute daily rhythm that transforms chaos into clarity and keeps your entire team moving in the same direction.
From Chaos to Clarity: Our First 90 Days with Crewie
How a 25-person startup went from drowning in Slack threads to shipping on time — every time.
The Founder's Guide to Hiring Your First Operations Lead
When should you hire a COO? What should they own? And how do you know you've found the right one?
Speed Without Chaos: How Crewie Helps Teams Deliver Outcomes—Fast
Most businesses don't struggle because they lack ambition. They struggle because they're trying to move fast with a system that wasn't built for speed. Here's how structure creates sustainable velocity.
When Your Strategy Lives in PowerPoint, Your Team Can't Live It
Most businesses have a strategy deck. But when strategy is trapped in documents your team doesn't work inside, execution becomes guesswork. Here's the hidden cost—and what to do instead.
Why Project Management Is So Hard in Small Businesses (and How Crewie Makes It Easier)
In small businesses, project management is usually someone's second job. Here's why it's so hard to get right—and how the right structure changes everything.
Five Ways the Crewie App Makes Your Business Easier to Lead
Leadership gets heavy when clarity lives in your head and progress lives in 'quick updates.' Here are five specific ways Crewie lightens the load.
Five Ways It's Better to Work in a Team That Uses Crewie
Most teams don't struggle because they're not capable. They struggle because work gets messy. Here are five ways Crewie changes the day-to-day experience for the people doing the work.
The 5 Biggest Team Pain Points Right Now (and How Crewie Fixes Them)
Teams have more tools than ever—and yet the same five pain points keep showing up. Here's what the research says, and the specific Crewie features that solve each one.
The 5 Biggest Pain Points for SMB Leaders in 2026 — and How the Crewie App Helps
Rising costs, workforce strain, AI chaos, cyber risk, and alignment gaps—here are the five biggest SMB leadership challenges in 2026 and how Crewie helps solve each one.
Culture isn't vibes — it's the operating system
Culture is how work happens when no one is watching.
Onboarding without chaos: how to bring a new person in properly
Onboarding isn't paperwork — it's ramp speed with confidence.
Strategy season prep (so it doesn't become theatre)
The best strategy sessions start weeks earlier.
KPIs that actually change behaviour
If a KPI doesn't change decisions, it's just decoration.
Why small businesses struggle with strategy
Strategy usually dies from "too many priorities" and "no cadence."
Autonomy without anarchy: how to create autonomous teams
Autonomy is freedom inside clear boundaries.
The weekly team huddle that keeps everything moving
The huddle is your simplest anti-chaos system.
No HR? Build a People & Culture crew instead
You don't need HR to have people systems.
Growing future leaders when you're already flat out
Leadership development is repetition + stretch + feedback.
Tool sprawl is expensive: how to cut your SaaS stack
Your team doesn't need more tools — it needs less switching.