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About Christina
Christina is the Co-Founder and Chief Revenue Officer at Crewie, where she leads go-to-market strategy and customer success. She's a revenue growth expert who has helped dozens of scaling companies build high-performing sales and customer success teams.
Before co-founding Crewie, Christina held CRO and VP Sales roles at B2B SaaS companies, where she built revenue teams from zero to eight-figure ARR. She believes that clarity and alignment are the foundation of sustainable revenue growth.
Christina writes about revenue operations, team leadership, and building high-performance cultures. Her articles combine strategic insights with practical tactics that leaders can use to drive growth.
When she's not closing deals or coaching teams, you'll find Christina in the kitchen experimenting with new recipes or swimming in the ocean. And if you ever ask her spirit animal? It's the box jellyfish—beautiful, adaptable, and let's just say... you don't want to underestimate its sting.
Areas of Expertise
Articles by Christina
Know Your Numbers (Or Your Numbers Will Humble You)
Your gut feeling isn't a business strategy. Here's why founders who know their numbers backwards and forwards are the ones who actually hit their targets.
The 5-Minute Daily Stand-up That Actually Works
Stop wasting 30 minutes on status updates. Here's how to run a stand-up that energizes your team and drives results.
Why Traditional Project Management Tools Fail Growing Teams
Asana, Jira, Monday — they're all the same. Here's what's actually broken and how to fix it.
5 Ways Crewie Helps Sales Teams Hit Revenue Targets Faster
Stop leaving revenue on the table. Here's how alignment, visibility, and accountability transform your sales team's performance.
The Leader's Playbook for Building High-Performance Teams
Great teams aren't born, they're built. Here's the framework for creating a team that consistently delivers exceptional results.
From Goals to Revenue: How to Build a Revenue-Focused Team Culture
Revenue isn't just a sales metric. Here's how to create a culture where everyone understands and drives revenue growth.
Why Visibility is the Secret Weapon for Revenue Growth
The companies that grow fastest aren't the ones with the best product—they're the ones who can see what's happening across their business.
The Communication Debt That's Silently Killing Your Team
Every unclear message is a loan with interest. Learn to identify the 5 types of communication debt and how to pay them down before they sink your team.